Thursday, February 2, 10:00 am - 11:15 am
Landscaping Your Business Strategy
Gary Magenta, Root Learning, Inc.

You will learn how an effectively implemented business strategy will give you a leg up on your competition? Join us for an interactive session on the importance of building a business strategy that will engage your employees and customers in your success.

Thursday, February 2, 1:00 pm - 2:15 pm
100 Display Ideas Under $100
Linda Cahan, Cahan & Company

Learn one hundred visual merchandising and display ideas that will re-energize your store and your sales. Cahan will share merchandising ideas that are inexpensive to implement (free!). In addition, you'll learn basics of retail color psychology and how to use it in your store to encourage sales.

Thursday, February 2, 2:45 pm - 4:00 pm
Cultivating a Strong Brand
Gary Magenta, Root Learning, Inc.

Your brand is brought to life through every action and every interaction with every customer every time. Join Gary Magenta for this interactive session on the importance of brand and how to bring your brand to life.

Friday, February 3, 10:00 am - 11:15 am
Competitive Intelligence on a Shoestring: Low-cost Techniques to Win More Business
Fred Wergeles

Friday, February 3, 1:00 pm - 2:15 pm
Why'd They Do That? Gaining a Better Understanding of Your Competitors
Fred Wergeles

Friday, February 3, 2:45 pm - 4:00 pm
Face Time: Landscape Companies Tell Growers & Distributors What They Really Want A Panel
Discussion Moderated by Todd Davis, NMPro

Landscape customers are on hand to give you direct feedback on your business. What really matters to your customer? Do your definitions of selection and service match up with theirs?

Saturday, February 4, 9:30 am - 10:45 am
Picture This: Creating, Capturing & Communicating With a Storyboard
Darrell Downey, PQ Partners

All you need is a piece of Celotex insulation, index cards, sticky notes, and pushpins to create this incredibly versatile tool. Sounds very low tech, and it is… but, high-end consultants routinely use the storyboarding technique to transform and re-engineer business processes for large and sophisticated corporations. In this session, you'll learn how to build your own storyboarding system and use it to "group plan" schedules, flow chart processes, brainstorm solutions, and delegate action items to transform team visions into reality.