IN EPISODE 1
Rewarding Your Customer. Rewarding Your Bottom Line.
Pull Up a Chair brings together retailers and experts from around the country to talk about the secrets behind their success and the challenges that keep them up at night. This tradeshow after-hours conversation lets you pull up a chair to the couch or on the rooftop deck to get the inside scoop on their experiences.
We kick off with Mark, Christina and Michael chatting about customer loyalty programs. Are they worth the investment? Do loyalty programs really work? And how the heck do you set one up? From implementation to success and profit, Mark shares the ins and outs of how McDonald Garden Centers established their program using their Activant POS system.
So pull up a chair and listen in on how these folks are using customer loyalty programs to profile customers, develop offers and program benefits and how they measure success.
BONUS! Segmentation and Marketing. Marketing costs money! While it can deliver big results, the best way to maximize your return on investment is to carefully identify your market and customize your marketing and offers to drive their purchasing. Mark shares how his loyalty program has influenced their marketing efforts.
This inaugural series of episodes was filmed onsite in Chicago. Watch for new episodes with new casts coming soon to a city near you: wherever there are interesting green industry conversations going on, we’ll be ready to help you Pull Up a Chair...
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Properly tended by experienced hands, plants will grow and bear fruit. The same is true for your independent garden center. But, because your business must continually attract new customers and retain those customers you already have, it is critical that you install an integrated business management system. The Activant Eagle software system is a complete, fully integrated solution that’s backed by an industry leading network of consulting, training and support professionals who in some cases have been Activant employees for over 30 years. Integration is important to a well run business. When you connect all the parts of your operation—POS, inventory management, financials, purchasing, special ordering, payroll and marketing—everything runs more efficiently and accurately, day in and day out. It also allows for a number of benefits that you won’t find with anyone else.
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