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Hop On the Bus
The industry's first virtual garden center tour. This collection of 3-5 minute videos takes you behind the scenes to look at the great merchandising, innovative management and creative ideas - big and small - that make America's best garden centers successful. Join our five retail experts from around North America as they tour two nationally recognized garden centers, Campbell's and Mulhall's, in Nebraska - without ever leaving the comfort of your office. While you're at it, bring your whole staff and Hop on the Bus!  What can you see? Free registration required: These videos require you to complete a quick (we promise) site registration - no sales figures or sqft required! Sign up here. Have your whole staff register and they can log on at home. Members only: ANLA Members have exclusive access to these videos. Complete the site registration, confirm you are an ANLA Member, check member and you've got access. Want to become a member? Sign up here. IN EPISODE 1
Meet Your Hosts
How big is Omaha, Nebraska? How long is the growing season in Lincoln? How was the weather this year and what did Chris want to be when she grew up? (Hint: A professional waterskier.) Join the hosts of Hop On the Bus to learn about the markets, history and weather that have shaped their businesses.
EPISODE GUIDE
Episode 1 NOW PLAYING
Meet Your Hosts
How big is Omaha, Nebraska? How long is the growing season in Lincoln? How was the weather this year and what did Chris want to be when she grew up? (Hint: A professional waterskier.) Join the hosts of Hop On the Bus to learn about the markets, history and weather that have shaped their businesses. 
Meet Our Expert Retailers
Five retailers from across North America have gathered in Nebraska to tour two nationally recognized garden centers. Who are these folks? Learn more about the businesses they come from and the perspective they will share as they Hop On the Bus. 
Monday: Where's Team Steve?
Are they on top of McStack, ducking under roll-down sides or braving the Nebraska winds? Join them as they discover how Mulhall's has grown statuary to a $500k business, Campbell's is increasing tree sales (yes you read that right!), and debate the perennial question, "Is the customer always right?" (hint: no) Hop On the Bus! 
Tuesday: Inside the Box
Mulhall's and Campbell's put trees in boxes, Team Steve discovers cross-merchandising Nirvana with fertilizer in a box, Team Awesome breaks out of the department box by mixing their perennials and annuals, and everyone wonders whether we've already lost GenX/Gen Y to the big boxes. Plus, what's so funny about Nome, Alaska? (check out POV: Cross Merchandising) Learn the answer when you Hop On the Bus 
Boffo BONUS Wednesday
That's right, two extra videos today! Discover champions - department evangelists who are responsible for extraordinary sales growth (imagine 40% in birding!), and the left coast faces off with the heartland over going green (which is about the time Corey starts breaking things). All this and Steve M's questionable pirate act (check out What's Selling? In Hardgoods) means it's time to Hop On the Bus! 
Thursday: Team Awesome Gets Punny
Take a laugh-riot trip as Team Awesome discovers what's driving top line growth in the greenhouse (350+ varieties makes a statement!), how in-store services support sales and the coolest plant reference tool EVER! (the punch line is "absence of malus." The joke? Check out POV: Signage when you Hop On the Bus.) 
Footprint Friday
Team Awesome discovers Mulhall's sub-compact of mulch displays is generating stretch Limo sales. Team Steve find big profits come in small departments with gifts at Campbell's, and Lisa gets a text message from her hairdresser(re: petunias Big Ideas! Are you Really Different?). Join Steve McShane and his white glove when you Hop On the Bus (inside joke: What's Selling? In Lifestyle) 
The Debrief
Corey takes our team of retailers through a final look at Campbell's and Mulhall's offering advice, sharing their big take-aways and answering three questions posed by the host-sites. In corn country can you be too big? (Advice: Mulhall's) Should Campbell's stop selling trees? (Three Questions: Campbell's). And what's the secret to explosive growth when faced with a wet spring in a down economy (check out both Take Homes) Hop On the Bus for one more ride in Nebraska! Comment On This Episode
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MEET THE CAST
PUBLISHING TEAM
Project and Editorial Design: Jonathan Bardzik, ANLA
Concept and Partnership Development: Kellee Magee, ANLA Visual and Video created by Fresh Brew Studios Steve Kendall, Producer Josh Miller, Producer Graphic Design created by The Design Works |
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