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Playlist
Faith Savage
Faith brings 20 years of experience helping garden centers successfully market and sell plants and color.
1:12
 
6:10
 
4:28
Maximizing Mum Sales
 
Episode Descriptions
Episode 1
Feeling Blue? Matching Colors to Your Customers' Design Goals
They fell in love with those hot oranges on the shelf, but were disappointed every time they went out in search of a relaxing oasis in their back yard. Helping your customers choose the right colors for the mood they want to create will make sure they come back satisfied and wanting more.

Episode 2
Maximizing Mum Sales
Are mums an afterthought on your fall bench? Go from ho-hum to hot seller with oversized containers, complimentary tonal combinations and decorative mums - dramatic oversized and multi-colored blooms that are irresistable.
Comments
Meet The Specialist

Faith Savage

Faith Savage has more than 20 years experience helping retailers successfully market horticulture products. Her expertise includes a comprehensive knowledge of the Syngenta Flowers genetics portfolio as well as the development of targeted promotion and advertising programs. Faith is further noted for her work with Epcot/Disney World on behalf of the International Flower Festival. She has given seminars around the country on container gardening and color, and has published numerous magazine articles on the subject.
Company Profile
faith.savage@syngenta.com
www.syngentaflowersinc.com
About Our Sponsor
Syngenta Flowers is one of the largest wholesale breeders of hybrid flower seed in the world – developing and producing flower seeds for seed companies and growers internationally.

Syngenta Flowers is dedicated to the breeding innovative flower varieties that offer outstanding performance in the professional greenhouse, at retail, in the landscape and in the home garden. In addition to legendary genetics, we support industry professionals with world-class customer service, in-depth cultural information, flexible and exciting marketing programs, and a deep understanding of plants from many points of view.
Company Profile
Phone: 303-415-1466
Website: http://www.syngentaflowersinc.com/default.aspx
Directory

Dr. Charlie Hall

1:56
Free Preview
Watch a free preview of Dr. Charlie Hall's videos.
8:00
Are You Making Enough Money?
How do you measure a fair return on the investment in your business and are you earning enough for your hard work?
13:29
Consumer Spending Has Recovered. Have Your Sales?
Consumer dollars have shifted away from our industry. How do we reclaim that spending and target a new generation of customers?
7:16
Shrink the Shrink
Where are your profit dollars slipping away and how can you plug the leaks?

Sid Raisch

1:05
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Watch a free preview of Sid Raisch's videos.
6:40
Could You Double Sales with the Same Customer?
With lower customer counts, increasing sales per customer could transform your future. Sid looks at how to get there.
7:08
Marketing Today for Tomorrow's Customers
Is the industry effectively investing today in creating the future generations of passionate gardens that will support our businesses for years to come? Here's a plan you can put into action.

Jim Paluch

2:00
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Watch a free preview of Jim Paluch's videos.
6:57
Accomplish Your Goals
Success starts with setting the right goals the right way.
6:41
Have Your Best Sales Year Ever
What gets measured gets sold.
6:01
Come Alive Outside
In our industry nobody wins until someone goes outdoors.

Jean Ann Van Krevelen

1:25
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2:08
How Do I Build A Facebook Following?
It's not just a numbers game, but lots of fans is a great place to start.
8:12
The Social Media Questions You Are Dying to Ask
What do you say, who do you say it to, who gets it done and how do you know if it's working?

Joe Judge

2:14
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7:49
Three Questions That Will Grow Your Career
Don't leave your career to chance. There are three questions to ask for growth and success.
8:38
How To Get Your Team To 110 Percent
Even hard working teams sometimes need to work just a little bit harder. How do you get that extra effort from your people?
4:35
Management and Leadership (Are Not the Same)
Free up the time you spend solving problems by fixing broken systems.

Mike Lysecki

1:56
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5:35
The People Problem
Reduce your dependence on labor and reward the top performers you rely on for success.
6:34
Do you have a plan?
Profits don't happen by accident. How are you planning to get there?
3:27
Employees Who Think Like Owners
You can get your employees to work and think like you, but not without a system to make it happen.

Faith Savage

1:12
Free Preview
Watch a free preview of Faith Savage's videos.
6:10
Feeling Blue? Matching Colors to Your Customer's Design Goals
Avoid buyer's regret by helping your customers take home colors that match the mood they want to create?
4:28
Maximizing Mum Sales
Set yourself apart from the competition with large containers, complementary combinations and

Marcus vandeVliet

1:17
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4:54
Find Out What’s Really Going on in Your Business
This process will shape budgets, strategy and profitability. Marcus gets you started.
6:32
Key Metrics For Landscape Construction Companies
Which numbers really matter and which numbers may be hiding real problems in your business?
5:59
Job Costing
As your business grows how do you stay in touch with what is working, and what's not, on the front lines?

John Kennedy

1:09
Free Preview
Watch a free preview of John Kennedy's videos.
5:20
Successful Selling in the Green Industry
Simple secrets that transform order takers into effective sales people.
3:22
Survival at the Speed of Life
Managing the time you can't afford to waste.

Jeffrey Bruce

2:10
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5:44
Where Will Our Water Come From?
Without water you're out of business? As cities shut of the faucet, where will landscape water come from?
9:21
Look Up: The Green Roof Opportunity
It's not just digging holes thirty feet up in the air. Learn what it takes to enter this emerging market.
5:24
The Landscape Industry of the Future
Pretty is not enough. The new landscape is being put to work.

Jeff Korhan

2:17
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4:12
Is Facebook the New Google
Facebook sees more information each day than Google. What does this mean to customers who are looking for you?
5:26
QR Codes: Beyond Barcodes
What if your customers could scan a "barcode" with their phone and find more information on a website? They can.
3:49
Blogging: The Heart of Your Social Media Efforts
If Facebook is working a cocktail party, blogging is taking your best customers out to dinner. What are you waiting for?

Mark Bradley

1:42
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4:18
5 Steps to Hiring Good People Who Stay
Bad hires cost you money. Improve retention and avoid expensive mistakes.
6:00
What’s Your Job? From Owner to Crew
Systems - from design to execution - define your success. What's your role in the process?
7:40
Getting Your Employees to Think Like Owners
A good bonus plan rewards you and your employees. Mark lays out a detailed plan to make this happen.

Ruth Bachman

0:53
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3:39
Grow Through Life's Narrow Spots
Life's biggest challenges present our greatest opportunities for growth - if we can find the strength and focus.

Bob Coulter

2:05
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4:19
Meetings Can Change Your Business
Does your team go glassy eyed when you call a meeting? Learn how to have meetings that drive action and success.
5:14
The Change From Player To Coach
Going from star performer to great manager isn't magic. It's a process you can put to work for your business and your career.
6:43
Are There Enough Hours In the Day?
It's not how many hours you have but how you use the hours available. Here are three easy steps for taking control of your schedule.

Exclusive Preview

5:14
The Change From Player To Coach
Going from star performer to great manager isn't magic. It's a process you can put to work for your business and your career.
8:12
The Social Media Questions You Are Dying to Ask
What do you say, who do you say it to, who gets it done and how do you know if it's working?
7:16
Shrink the Shrink
Where are your profit dollars slipping away and how can you plug the leaks?
Season Guide
Publishing Team
Project and Editorial Design: Jonathan Bardzik, ANLA

Visual and Video created by Fresh Brew Studios
Steve Kendall, Producer
Josh Miller, Producer

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