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Jean Ann Van Krevelen
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Jean Ann Van Krevelen
President of White Willow Media, Jean Ann helps firms create and execute effective social media marketing plans.
1:25
 
2:08
 
8:12
The Social Media Questions You Are Dying to Ask
 
CLINIC Remote 2011 » Clinic Specialists » Click On An Episode (1 thru 5 of 15)
Jean Ann Van Krevelen
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Episode Descriptions
Episode 1
How Do I Build A Facebook Following?

Word of mouth marketing doesn't have an impact until someone is listening. Jean Ann shares ideas to build your following and a strategy for letting your customers do the work for you.

Episode 2
The Social Media Questions You Are Dying to Ask

How is social media different from traditional marketing? From the message to executing your plan, Jean Ann answers the questions you won't find on Facebook's FAQ page.
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Meet The Specialist

Jean Ann Van Krevelen

Jean Ann Van Krevelen has been called “one of the most influential gardening communicators in the country.” She is currently the President of White Willow Media, a new media marketing company focused on providing services to the gardening and horticulture industries. She recently served as the first Director of Social Media for Cool Springs Press.

In 2009, Jean Ann Van Krevelen was signed to author the first social media savvy gardening book, “Grocery Gardening.” The book became a bestseller on Amazon and is currently in its second edition. She is also the co-host of the popular podcast, “Good Enough Gardening.”

Jean Ann has been named a Twitter 2009 Top 100 Entrepreneur, a Top 20 Green, Raw Organic Tweeter, a Top 50 Tweeters in Portland, one of the 2008 Top 50 People to Follow on Twitter, Top 30 Most Powerful and Influential Women in Social Media, and 30 Entrepreneurs to Follow on Twitter. She was also one of Portland Business Journal’s Forty Under Forty, and the Oklahoma Business Journal’s 50 That Make a Difference.
Directory

Dr. Charlie Hall

1:56
Watch a free preview of Dr. Charlie Hall's videos.
8:00
How do you measure a fair return on the investment in your business and are you earning enough for your hard work?
13:29
Consumer dollars have shifted away from our industry. How do we reclaim that spending and target a new generation of customers?
7:16
Where are your profit dollars slipping away and how can you plug the leaks?

Sid Raisch

1:05
Watch a free preview of Sid Raisch's videos.
6:40
With lower customer counts, increasing sales per customer could transform your future. Sid looks at how to get there.
7:08
Is the industry effectively investing today in creating the future generations of passionate gardens that will support our businesses for years to come? Here's a plan you can put into action.

Jim Paluch

2:00
Watch a free preview of Jim Paluch's videos.
6:57
Success starts with setting the right goals the right way.
6:41
What gets measured gets sold.
6:01
In our industry nobody wins until someone goes outdoors.

Jean Ann Van Krevelen

1:25
Watch a free preview of Jean Ann Van Krevelen's videos.
2:08
It's not just a numbers game, but lots of fans is a great place to start.
8:12
What do you say, who do you say it to, who gets it done and how do you know if it's working?

Joe Judge

2:14
Watch a free preview of Joe Judge's videos.
7:49
Don't leave your career to chance. There are three questions to ask for growth and success.
8:38
Even hard working teams sometimes need to work just a little bit harder. How do you get that extra effort from your people?
4:35
Free up the time you spend solving problems by fixing broken systems.

Mike Lysecki

1:56
Watch a free preview of Mike Lysecki's videos.
5:35
Reduce your dependence on labor and reward the top performers you rely on for success.
6:34
Profits don't happen by accident. How are you planning to get there?
3:27
You can get your employees to work and think like you, but not without a system to make it happen.

Faith Savage

1:12
Watch a free preview of Faith Savage's videos.
6:10
Avoid buyer's regret by helping your customers take home colors that match the mood they want to create?
4:28
Set yourself apart from the competition with large containers, complementary combinations and

Marcus vandeVliet

1:17
Watch a free preview of Marcus vandeVliet's videos.
4:54
This process will shape budgets, strategy and profitability. Marcus gets you started.
6:32
Which numbers really matter and which numbers may be hiding real problems in your business?
5:59
As your business grows how do you stay in touch with what is working, and what's not, on the front lines?

John Kennedy

1:09
Watch a free preview of John Kennedy's videos.
5:20
Simple secrets that transform order takers into effective sales people.
3:22
Managing the time you can't afford to waste.

Jeffrey Bruce

2:10
Watch a free preview of Jeffrey Bruce's videos.
5:44
Without water you're out of business? As cities shut of the faucet, where will landscape water come from?
9:21
It's not just digging holes thirty feet up in the air. Learn what it takes to enter this emerging market.
5:24
Pretty is not enough. The new landscape is being put to work.

Jeff Korhan

2:17
Watch a free preview of Jeff Korhan's videos.
4:12
Facebook sees more information each day than Google. What does this mean to customers who are looking for you?
5:26
What if your customers could scan a "barcode" with their phone and find more information on a website? They can.
3:49
If Facebook is working a cocktail party, blogging is taking your best customers out to dinner. What are you waiting for?

Mark Bradley

1:42
Watch a free preview of Mark Bradley's videos.
4:18
Bad hires cost you money. Improve retention and avoid expensive mistakes.
6:00
Systems - from design to execution - define your success. What's your role in the process?
7:40
A good bonus plan rewards you and your employees. Mark lays out a detailed plan to make this happen.

Ruth Bachman

0:53
Watch a free preview of Ruth's video.
3:39
Life's biggest challenges present our greatest opportunities for growth - if we can find the strength and focus.

Bob Coulter

2:05
Watch a free preview of Bob Coulter's videos.
4:19
Does your team go glassy eyed when you call a meeting? Learn how to have meetings that drive action and success.
5:14
Going from star performer to great manager isn't magic. It's a process you can put to work for your business and your career.
6:43
It's not how many hours you have but how you use the hours available. Here are three easy steps for taking control of your schedule.

Exclusive Preview

5:14
Going from star performer to great manager isn't magic. It's a process you can put to work for your business and your career.
8:12
What do you say, who do you say it to, who gets it done and how do you know if it's working?
7:16
Where are your profit dollars slipping away and how can you plug the leaks?
Speaker Handouts
Access to handouts and articles is included with purchase of premium content.
Find out more click here.
Getting Your Face on Facebook
Jean Ann provides step-by-step basics to setting up your accounts on Facebook. This is the first step to using this...
Facebook Pages and You: A How­To Guide
Jean Ann provides step-by-step basics to create a Facebook page, a great marketing and relationship building tool for your brand,...
Season Guide
Publishing Team
Project and Editorial Design: Jonathan Bardzik, ANLA

Visual and Video created by Fresh Brew Studios
Steve Kendall, Producer
Josh Miller, Producer

Graphic Design created by The Design Works