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Making the Ordinary Extraordinary
Learn why Dr. Charlie Hall thinks conveying the concept of an enhanced quality of life is the green industry’s single greatest challenge.
Making the Ordinary Extraordinary
 
In this episode...
We sell flowers, shrubs, and trees. Or do we? Not so, says Charlie in this month’s segment. Conveying the concept of an enhanced quality of life is the green industry’s single greatest challenge. This will transform our products from being viewed as luxuries to being viewed asnecessities in people’s lives. Join Charlie as he discusses America in Bloom, one avenue that the industry can embrace to convey this message.
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Who's Charlie?

Charlie Hall

Dr. Charlie Hall grew up on a nursery in Western North Carolina. Although an economist by training, he is currently a Professor in the Department of Horticultural Sciences at the Texas A&M University and holds the prestigious Ellison Chair in International Floriculture. His major areas of specialization include innovative management and marketing strategies, financial analysis and benchmarking, and the situation/outlook for nursery and greenhouse crops.

He is an invited speaker at numerous regional, national, and international meetings of various industry-related associations and organizations. He is particularly known for the enthusiasm, passion, and intensity he exhibits when speaking. Dr. Hall is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association.
More info
OHP Inc, originally Olympic Horticultural Products, was founded with the goal of becoming the leading provider of technology based pesticide solutions for the greenhouse and nursery production markets. Today, as they have evolved into their new OHP identity they are recognized as the leader in this market. OHP is working to continue their partnership in solutions, fine-tuned to meet the needs of the greenhouse and nursery production market. They invite you to enjoy and benefit from the data contained on their website including labels, material safety data sheets, product information bulletins, technical service information, a distribution directory, and much more.
Phone: 800-659-6745
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