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Identify Action Priorities
How do you prioritize and determine which ideas you should implement and when?
Identify Action Priorities
 
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Identify Action Priorities
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Events like the OFA Short Course are packed with ideas to boost your business. How do you prioritize and determine which ideas you should implement and when? Bill McCurry asks Van and Keri Cooley of Malmborg’s (Brooklyn Center, MN) how an active husband/wife team effectively works together. They share their information gathering process and how they determine what is and what is not today’s priority.
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Meet The Cast

Bill McCurry

Bill McCurry grew up in a family business in the photo industry. In 1990 Bill sold the California photo operation that had 225 employees in 17 locations. He has had his own business radio talk show, written four books, taught undergraduate and graduate business courses, spoken at leading industry events around world, and writes for Green Profit magazine. Bill has been actively involved with OFA and the Short Course since 1997. Bill always listens to growers and garden centers sharing their winning strategies with his audience.
More Info
OFA – an Association of Horticulture Professionals is the leading horticulture educational association in the United States. It is a non-profit, all-industry, educational organization serving greenhouses, garden centers, nurseries, retail and wholesale florists, interior plantscapers, students, educators, and the allied trade. OFA is recognized for its outstanding publications and the OFA Short Course, U.S. horticulture's premier educational and trade show event. The OFA Short Course brings together approximately 9,000 industry professionals from across the world to share business solutions, participate in 130 educational sessions, shop the 7-acre sold-out trade show, and network.
Phone: 614-487-1117
Directory

Trade Show Success

Bill McCurry talks with the Campbells about getting the most from a trade show.

Identify Action Priorities

Van and Keri Cooley of Malmborg’s share their information gathering process and how they determine what is and what is not today’s priority.

Action Through Others

Staff creativity is critical, so are company standards and getting the job done by someone other than the boss . . . That’s what Linda Zoerb tells Bill McCurry in this episode
Season Guide
Publishing Team
Project and Editorial Design: OFA Educational Staff and Bill McCurry, McCurry Associates

Visual and Video created by Fresh Brew Studios
Steve Kendall, Producer
Josh Miller, Producer

Graphic Design created by The Design Works