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Paul Westervelt
No bloom no room?
 
 
 
This Episode
No bloom no room?
Everyone wants color, everyone wants new, and everyone wants perennials, but with so many different plants and new cultivars being introduced all the time, how do you stay on top of these plants and their unique cultural needs?

Exceeding expectations
As a perennial grower, how do you meet the changing expectations of growers in this new economic environment? Orders are smaller and more frequent, buyers are increasingly conservative outside of peak selling times and they want every plant to look picture perfect.

It's not as easy at it used to be
Remember when demand exceeded supply? No longer. Today, achieving your dollars per square foot and turns targets is tough. What will you have to track and manage to win in today's market place?
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Meet The Cast

Paul Westervelt

After finishing his Masters in Horticulture Science at VA Tech, Paul worked as a grower at Riverbend Nursery and since 2004 is the Annual & Perennial Production Manager at Saunders Brothers, Inc. where's he's responsible for all aspects of color production from inspiration to finished product. Paul's an amateur photographer, avid fly fisherman, frequent traveler, and a hopeless lover of all things horticulture.
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