Bridget Behe (pronounced bee-hee with two long e’s) is currently a Professor of Horticulture at Michigan State University. She teaches classes and conducts research on marketing horticultural products, both edible and ornamental. Each year, she teaches three courses on marketing and management for horticulture majors at Michigan State. Bridget has conducted over 75 consumer & market research projects, written more than 500 publications in the trade press and peer-reviewed journals. One key research project underway is to profile consumer segments with regard to their preferences for locally, sustainably, and organically grown edible and ornamental plants. Bridget speaks to professionals and industry groups regionally and nationally each year. She has been the marketing columnist for GMPro magazine for 14 years and has been the “Ask the Expert” and the “FlowrMD” for the Flower Promotion Organization for the last five years. She is a member of the American Society for Horticultural Science, Ohio Florists’ Assn. (currently serving on the Garden Center Committee), Michigan Floral Assn., and Michigan Nursery & Landscape Assn. She is a member and past-chair of a multi-state USDA project on marketing and economics of ornamental plants (S1051 or The Green Research Consortium), and is a Certified Florist.